Fragrance culture
Behind almost every famous fragrance there is a famous face. Houses such as Dior, Chanel and Yves Saint Laurent sign actors, singers and models to front their campaigns, sometimes for a decade or more, and the pairing often becomes as recognizable as the bottle.
This list covers 28 fragrances from our catalog and the people who front them. Every entry comes from a brand announcement or press report, listed at the end of the page. Brands change their ambassadors every few years, so each one shows the year the partnership started; the list was last checked in October 2026.
Being the face of a campaign is a paid partnership with the brand. It does not mean the person recommends this site, and we are not affiliated with any of them.
How we picked. We listed the fragrances in our catalog whose campaign face we could confirm with a published source, ordered by how recently the partnership began. Prices are typical US retail prices and may differ at checkout.
Giorgio Armani
$110 · 3.4 oz · EDT · Men · Aquatic
The aquatic icon of the nineties: sea breeze, salty citrus and clean musk. It smells like skin after a swim in the Mediterranean.
Campaign face: Aaron Taylor-Johnson (since 2024). Taylor-Johnson was named the face of Acqua di Giò in early 2024, in a campaign shot on the Mediterranean.
Chanel
$185 · 3.4 oz · EDP · Women · Floral
An abstract bouquet of rose and jasmine lifted by aldehydes. More than a perfume, a timeless symbol of glamour.
Campaign face: Margot Robbie (since 2024). Robbie took over from Marion Cotillard in 2024 and stars with Jacob Elordi in a film directed by Luca Guadagnino.
Dior
$160 · 3.4 oz · EDP · Women · Floral
A golden, solar floral: jasmine, rose and ylang-ylang in a luminous, feminine and highly polished composition.
Campaign face: Rihanna (since 2024). Rihanna became the face of J’adore in 2024, succeeding Charlize Theron, who had represented it since 2004.
Chanel
$155 · 3.4 oz · EDP · Men · Woody
A woody aromatic of quiet elegance. Sparkling citrus settles onto incense and creamy sandalwood: the navy suit of perfumery.
Campaign face: Timothée Chalamet (since 2023). Chanel named Chalamet ambassador for Bleu de Chanel in May 2023, with a campaign film directed by Martin Scorsese.
Chanel
$175 · 3.4 oz · EDP · Women · Chypre
A modern chypre full of character: vibrant orange, rose and clean patchouli. Elegance with a rebellious wink.
Campaign face: Whitney Peak (since 2023). Peak succeeded Keira Knightley, who had been the face of Coco Mademoiselle for about sixteen years.
Prada
$145 · 3.0 oz · EDP · Women · Floral
Luminous neroli, amber and white musk in a triangular bottle. A clean, contemporary floral.
Campaign face: Emma Watson (since 2022). Watson fronted the launch of Paradoxe in 2022 and also directed the campaign film, her directorial debut.
Yves Saint Laurent
$125 · 3.4 oz · EDP · Men · Fougère
Fresh apple, sage and ambery woods. A modern, versatile fougère with a much-praised trail.
Campaign face: Lenny Kravitz (since 2020). Kravitz became the face of Y in 2020, following his daughter Zoë as a YSL Beauty ambassador.
Valentino
$130 · 3.4 oz · EDP · Women · Floral
Jasmine and bourbon vanilla in a studded bottle. Roman haute couture with street attitude.
Campaign face: Adut Akech (since 2019). Akech has fronted Donna Born in Roma since its 2019 launch, alongside Anwar Hadid for the men’s scent.
Yves Saint Laurent
$145 · 3.0 oz · EDP · Women · Floral
French lavender and Moroccan orange blossom with vanilla. A floral with a masculine structure: free, powerful and sensual.
Campaign face: Dua Lipa (since 2019). Dua Lipa has fronted Libre since its launch and recorded a version of the Rolling Stones’ “I’m Free” for the campaign.
Valentino
$115 · 3.4 oz · EDT · Men · Woody
Salty violet leaf, ginger and smoky vetiver. Italian elegance with a modern edge.
Campaign face: Anwar Hadid (since 2019). Hadid has fronted Uomo Born in Roma since its 2019 launch, alongside Adut Akech for the women’s scent.
Yves Saint Laurent
$130 · 3.0 oz · EDP · Women · Gourmand
Black coffee, vanilla and white flowers: a shot of night-time adrenaline, sweet and addictive.
Campaign face: Zoë Kravitz (since 2018). Kravitz was announced as the face of Black Opium in 2018, taking over from model Edie Campbell.
Givenchy
$130 · 2.7 oz · EDP · Women · Floral
Luminous white flowers against a dark base of patchouli and vetiver. The thrill of the forbidden.
Campaign face: Rooney Mara (since 2018). Mara has been the face of L’Interdit since Givenchy relaunched the fragrance in 2018.
Burberry
$130 · 3.4 oz · EDP · Women · Gourmand
A burst of red berries over musk and amber. The spirit of London: sweet, cheerful and modern.
Campaign face: Cara Delevingne (2018 launch). Delevingne fronted the launch of Her in 2018 and sang “Maybe It’s Because I’m a Londoner” for the campaign.
Givenchy
$110 · 3.4 oz · EDP · Men · Amber
Powdery iris and dark vanilla with a touch of lavender. Classic elegance with a modern, enveloping sweetness.
Campaign face: Aaron Taylor-Johnson (2017 campaign). Taylor-Johnson fronted the 2017 relaunch of Gentleman Givenchy, the line this Eau de Parfum belongs to.
Hugo Boss
$90 · 3.4 oz · EDT · Men · Woody
Apple, cinnamon and vanilla over warm woods. The office fragrance par excellence since 1998.
Campaign face: Chris Hemsworth (since 2017). Hemsworth became the Boss Bottled ambassador in 2017 and was later named the first global ambassador for BOSS.
Dolce & Gabbana
$95 · 3.4 oz · EDT · Men · Amber
Warm tobacco and amber lifted by ginger and cardamom. A smooth, polished scent that stays close and feels made for evenings.
Campaign face: Kit Harington (from 2017). Harington became the face of The One for Men in 2017, following Matthew McConaughey.
Calvin Klein
$70 · 3.4 oz · EDT · Men · Fougère
A clean, soapy lavender with herbs and soft woods. The definition of a fresh-out-of-the-shower scent from the early nineties.
Campaign face: Jake Gyllenhaal (2017 campaign). Gyllenhaal starred in the 2017 Eternity campaign with model Liya Kebede, in a film directed by Cary Fukunaga.
Marc Jacobs
$112 · 3.4 oz · EDT · Women · Floral
Wild strawberry, violet and soft white flowers. A sunny, carefree floral that feels young and light.
Campaign face: Kaia Gerber (from 2017). Gerber fronted the tenth-anniversary campaign for Daisy in 2017, her first for Marc Jacobs.
Gucci
$165 · 3.4 oz · EDP · Women · Floral
A realistic bouquet of jasmine, tuberose and Rangoon creeper. Like walking through a garden in full bloom.
Campaign face: Dakota Johnson, Hari Nef and Petra Collins (2017 launch). The three fronted the launch campaign for Bloom, Alessandro Michele’s first fragrance for Gucci.
Gucci
$100 · 3.0 oz · EDT · Men · Aromatic
Lavender and lemon over a warm patchouli base. A modern, clean aromatic with a roguish edge.
Campaign face: Jared Leto (from 2016). Leto was named the face of Gucci Guilty in late 2015 and returned in 2019 alongside Lana Del Rey.
Dior
$120 · 3.4 oz · EDT · Men · Fougère
Raw, magnetic freshness. Calabrian bergamot meets the mineral warmth of Ambroxan in a versatile, powerful scent you recognize instantly.
Campaign face: Johnny Depp (since 2015). Depp has fronted Sauvage since the fragrance launched in 2015, and Dior renewed the partnership in 2022.
Guerlain
$140 · 3.0 oz · EDP · Women · Amber
The amber perfume par excellence. Luminous bergamot melting into smoky vanilla and incense: almost a century of legend.
Campaign face: Natalia Vodianova (2013 film). Vodianova played Empress Mumtaz Mahal in “La Légende de Shalimar”, the 2013 short film about the fragrance’s origin.
Dior
$140 · 3.4 oz · EDP · Men · Woody
Powdery iris, velvet and wood. A sophisticated, almost velvety masculinity that shines on cold nights.
Campaign face: Robert Pattinson (since 2013). Pattinson has been the face of the Dior Homme fragrance line since 2013.
Giorgio Armani
$145 · 3.4 oz · EDP · Women · Chypre
Blackcurrant nectar, rose and vanilla over a modern chypre. Elegant, intense and full of character.
Campaign face: Cate Blanchett (since 2013). Blanchett has represented Sì since it launched in 2013 and later became Armani Beauty’s first global ambassador.
Lancôme
$140 · 3.4 oz · EDP · Women · Gourmand
Iris and praline in a crystal smile. A sweet, enveloping floral gourmand with a trail that leaves a mark.
Campaign face: Julia Roberts (since 2012). Roberts has been the face of La Vie Est Belle since the fragrance launched in 2012.
Dior
$155 · 3.4 oz · EDP · Women · Floral
A bouquet of Grasse roses with sparkling citrus and clean patchouli. Romantic, luminous and very feminine.
Campaign face: Natalie Portman (since 2010). Portman has been the face of Miss Dior for around fifteen years, one of the longest partnerships in perfume advertising.
Lancôme
$125 · 3.4 oz · EDP · Women · Floral
Rose, peach and powdery vanilla. A warm, romantic embrace: the great floral of the nineties.
Campaign face: Penélope Cruz (since 2010). Cruz became the face of Trésor in 2010, taking over from Kate Winslet.
Dolce & Gabbana
$100 · 3.4 oz · EDT · Women · Citrus
Sicilian lemon and crisp apple: a summer day in Capri. Light, cheerful and perfect for the heat.
Campaign face: David Gandy (from 2007). The 2007 Light Blue campaign, shot by Mario Testino with Gandy and Marija Vujović, is one of the best-known perfume ads ever made.
Answer 7 quick questions about the person and the occasion, and we will match the fragrances that fit best.
Take the quizJohnny Depp. He has fronted Sauvage since the fragrance launched in 2015, and Dior renewed the partnership in 2022.
Timothée Chalamet. Chanel named him ambassador for Bleu de Chanel in May 2023, and the campaign film was directed by Martin Scorsese.
Margot Robbie, since 2024. She took over from Marion Cotillard, who had represented the fragrance since 2020.
Sometimes, but a campaign is an advertising contract, not proof of personal use. The safest way to choose is still to look at the notes and try the fragrance on your own skin.
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