Head to head
Gucci Bloom and Chloé Eau de Parfum are often compared by people choosing between the two. Both belong to the floral family, and they have no listed notes in common. They are related in style but clearly different once you smell them side by side.
Bloom stands apart with jasmine, tuberose and honeysuckle, while Chloé Eau de Parfum brings peony, lychee and freesia. Bloom lasts longer (long-lasting against moderate), and they project about the same (moderate). Chloé Eau de Parfum is the cheaper one: about $140 against $165 for a standard bottle.
How we picked. We put the two fragrances side by side using the data in our catalog: notes, olfactory family, longevity, projection, the seasons and occasions each one suits and its typical price. A fragrance smells different on each person, so try both on skin if you can. Prices are typical US retail prices and may differ at checkout.
| BloomGucci | Chloé Eau de ParfumChloé | |
|---|---|---|
| Typical price | $165 · 3.4 oz | $140 · 2.5 oz |
| Concentration | Eau de Parfum | Eau de Parfum |
| Launched | 2017 | 2008 |
| Family | Floral | Floral |
| Top notes | Jasmine | Peony, Lychee, Freesia |
| Heart notes | Tuberose | Rose, Lilac, Hyacinth |
| Base notes | Honeysuckle | Amber, Cedar |
| Longevity | Long-lasting | Moderate |
| Projection | Moderate | Moderate |
| Best seasons | Spring, Summer | Spring, Summer |
| Occasions | Everyday, Office, Date | Everyday, Office, Date |
| Style | Romantic, Natural | Romantic, Elegant, Fresh |
Gucci
$165 · 3.4 oz · EDP · Women · Floral
A realistic bouquet of jasmine, tuberose and Rangoon creeper. Like walking through a garden in full bloom.
Choose Bloom if you want longer wear and a more natural character.
Chloé
$140 · 2.5 oz · EDP · Women · Floral
Fresh peony and dewy rose with a clean, soapy finish. A modern rose that feels crisp rather than sweet.
Choose Chloé Eau de Parfum if you want a lower price and a more elegant and fresh character.
Answer 7 quick questions about the person and the occasion, and we will match the fragrances that fit best.
Take the quizBloom lasts longer (long-lasting against moderate), and they project about the same (moderate). Longevity also depends on your skin and on how much you apply.
Chloé Eau de Parfum is the cheaper one: about $140 against $165 for a standard bottle. These are typical US retail prices for a standard bottle and change often, so check the current price before buying.
They have no listed notes in common. They are related in style but clearly different once you smell them side by side.
For spring and summer they are about equally suited. For fall and winter they are about equally suited. Bloom is at its best in spring and summer, and Chloé Eau de Parfum in spring and summer.
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